It’s not uncommon for celebrities to venture into the retail business. Think Dash by the uber-famous Kardashians or Fabletics, co-founded by actress Kate Hudson. The newest addition to this trend is created by Queen B herself.
Beyoncé debuted her new athleisure line, Ivy Park, in this video:
The line’s website, IvyPark.com, boasts it as “merging fashion-led design with technical innovation” by “[c]reating a new kind of performance wear: modern essentials for both on and off the field.” Think Lululemon but fiercer. Actually, tensions are high. Lululemon Athletica tweeted (and has since deleted) “They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own.” Safe to say Beyoncé’s 14.2 million followers had her back.
We get a glimpse at Beyoncé’s collaboration with Sir Philip Green, the owner of Topshop. The full collection will include 200 pieces, including sports bras, leggings, jackets, and more. Prices will range form $30 to $200.
Photo: Courtesy of IvyPark
If this clothing line can make me look as fierce as Beyoncé while I’m putting in work on the elliptical at Lerner, then sold! Take my money.
The collection will be available for purchase on April 14 at Topshop and Nordstrom.